Published:2002
Pages:400
ISBN:9780007153534
Categories:
Chief executive officers
Who Says Elephants Can't Dance?: How I Turned Around IBM
by Louis V. Gerstner
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About This Book
This is CEO Louis V. Gerstner Jr's memoir about the turnaround of IBM and his transformation of the company into the industry leader of the computer age. When Gerstner became CEO of IBM in 1993, shares were in freefall and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age.